Accountability is an integral part of the corporate culture. The ECCVB must show how it effectively uses its resources to generate the greatest return on investment for the destination. It monitors and analyzes many sources of data on the industry-wide impact of tourism in the Elkhart County area, and reports how it contributes positively to the hospitality industry.
The Innkeepers Tax Commission and Board of Directors meet bi-monthly. At these meetings, the two bodies receive reports on performance metrics and discuss and act on policy initiates and priorities.
The following business plans and bench-marked performance measures are based on the activities and projected results of the ECCVB initiative. We are proud of our contribution to our stakeholders and our local community.
2018 Performance Results
Total number of ECCVB private sector partnerships – 977
Total partner dollars invested in co-op programs – $922,926
Public Relations Advertising equivalency: $4 million*
$247,212 invested in Marketing and Advertising generated $22.5 million in visitor spending*
Travel Trade activities will generate $4 million in group visitor spending*
Heritage Trail Audio Driving Tour distribution will generate $2.5 million in visitor spending*
Based on total Innkeepers Tax collected in 2018, the ECCVB leveraged $1 collected into $15 of visitor spending*
*2018 Total Return on Investment is $33 million which is clearly and significantly generated through the ECCVB advertising, marketing, and sales efforts.