Elkhart County tourism and hospitality industry continues growth

ELKHART - Elkhart County’s tourism and hospitality industry is sustaining an upward trajectory, joining the state of Indiana’s robust growth, according to data recently released by the Indiana Destination Development Corporation.

The report on 2024 economic performance showed that visitor spending in Elkhart County grew 6.4 percent compared with 2023, outperforming statewide visitor spending growth rate. Total visitor spending in Elkhart County ranked 11th out of the state of Indiana’s 92 counties.

“The momentum for tourism and hospitality businesses in Elkhart County has been growing for some time, and this report reflects what we are seeing and hearing from our partners,” said Jon Hunsberger, executive director of the Elkhart County Convention & Visitors Bureau. “Building off this year and 2025, this coming year is shaping up to be another win for small businesses in our communities.”

The statewide report was conducted by Rockport Analytics, an independent market research and consulting company specializing in economic impact and feasibility studies for the travel, tourism, and hospitality industries. The report was commissioned by the Indiana Destination Development Corporation.

“Indiana's tourism industry continued its strong momentum in 2024, and remains a driver of our state’s economy," said Amy Howell, IDDC Interim CEO. "With many metrics passing pre-pandemic levels, it is evident that tourism is fueling growth in communities statewide, and we look forward to further establishing Indiana as a top travel destination.”

The Elkhart County CVB has commissioned biennial studies of tourism’s economic impact, conducted by CERTEC Inc., dating to 1998. The most recent report, which covered 2023, showed that tourism activity generated $823 million in expenditures, including $560 million spent by visitors on dining, lodging, shopping and entertainment.

In 2025, Elkhart County’s tourism and hospitality industry, powered by small businesses, enjoyed a lucrative season that included the annual Quilt Gardens free public exhibition, numerous events, festivals and concerts headlined by Celebration Under the Stars in downtown Elkhart, and an arts scene bolstered by resident enthusiasm for cultural activities that bring communities together.

“The Elkhart County CVB is excited for what is to come in 2026 and beyond. The growth of events, local entrepreneurs, and small businesses is central to what we are trying to achieve. Our partners work incredibly hard to bring a vibrant community to life here,” Hunsberger said.

About the Elkhart County CVB

The Elkhart County CVB is the official tourism advertising/marketing and public/community relations organization for the Elkhart County hospitality industry. The ECCVB advances quality-of-place initiatives in our downtowns and rural spaces, parks and natural environment, arts and culture, and events, festivals, groups and activities that help forge social connections.