Elkhart county's past is full of innovative entrepreneurs and its present is no different. Bethza Seminario, co-owner of Bethza Professional Makeup Artist Studio began her business when she saw a need that wasn't being met.  As a professional makeup artist, she started off working with runway models in Chicago and doing makeup applications for professional photo shoots.  She realized that the everyday woman wants to look their best in person and on camera too, just like the models.  With this in mind, she and Noraima Chavez started working with makeup manufacturers to create their own line of professional makeup called Nethyel Pro Beauty Cosmetics.

One unique aspect of the Nethyel line is that it's designed to help women look flawless in person and on high definition cameras.  In today's digital world, where everyone is constantly taking photographs, a specially designed makeup that stands up to high definition is most certainly innovative and timely!

Fast forward to 2012 when Bethza opened her studio on the corner of Main Street and Lexington Avenue, bringing big city makeup trends and professional skin care treatments to downtown Elkhart. The studio offers makeup applications, lash extensions, pro brow shaping, skin care treatments, and of course the Nethyel Pro Beauty Cosmetic line is available.

Whether you're looking for a new skin care regimen, or want to look your best before a special event, Bethza has you covered.  And there is something for the men as well.  I had my first facial there, and have to say it was the most relaxing hour I've had in a long time!  If you want to improve the look and feel of your skin, see the experts at Bethza's- they'll get you on the right path!

Bethza Professional Makeup Artist Studio 201 S Main Street Elkhart, IN 46516

574-226-5261 Find on Facebook

See website for seasonal hours -